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Elevate Your Presentations with the 4Cs Model

Are your presentations falling flat, both in person and online? Do you dream of capturing your audience’s attention and receiving rave reviews? Look no further! Today, I’m excited to introduce you to the game-changing ‘4Cs’ model for designing training, inspired by Sharon Bowman’s revolutionary book, Training from the BACK of the Room  This model isn’t just for training sessions – it’s your golden ticket to delivering engaging presentations and meetings that leave a lasting impact.

The 4Cs Model Unveiled:

At our company, we’ve achieved an impressive 4.9 out of 5 stars on Trustpilot, with a whopping 95% of reviews being 5 stars. The secret? The 4Cs model, which has become the cornerstone of our success. This model has even shaped the way we create content for our YouTube channel.

Let’s Dive In:

Imagine you’re tasked with teaching adult caretakers and babysitters about the code of ethics. The first step is to establish clear learning outcomes. These outcomes are specific, actionable goals that learners should achieve. Remember, steer clear of passive verbs like “learned” or “know.” Instead, opt for action-oriented verbs like “explain,” “list,” “define,” “create,” and “analyze.”

Setting Up Your BMW:

Grab a Blank Material for Writing (BMW), fold it in half, and then fold it once more. When you unfold it, you’ll find four distinct quadrants. In the first, write “Connection (C1),” in the next, “Concepts (C2),” then “Concrete Practice (C3),” and finally, “Conclusion (C4).”

4-CSegment Your Training:

Break down your presentation or training module into 30-minute segments. This structure ensures that you maintain engagement throughout the session. For the code of ethics training, I’ve allotted 30 minutes.

Sticky Note Strategy:

Use sticky notes to jot down techniques, tools, and content for each quadrant. This visual approach will keep you organized and on track.

The 4Cs in Action:

Connections (C1):

Start by building connections between your learners and the new content. Engage them by drawing on their existing knowledge and experiences. Ask questions that provoke thought and discussion. This initial step creates a safe space for learning.

For example, consider using the “pair share” technique. Have learners team up, either in person or in a Zoom breakout room. Provide a tool like Zoom breakout rooms and seed the conversation with a relevant question. This approach not only sparks engagement but also fosters a sense of psychological safety.

Concepts (C2):

Introduce new knowledge or skills, but remember, this isn’t a lecture. Get your learners involved with interactive presentations, group discussions, or problem-solving exercises. Active engagement is key!

For instance, if you’re teaching the six codes of ethics, incorporate a graphic organizer. This visual aid helps learners connect concepts effectively.

Concrete Practice (C3):

Now, it’s time for hands-on experience. Create activities that allow learners to apply what they’ve learned. Simulations, role-plays, and real-life projects are excellent ways to solidify their understanding.

Consider using a jigsaw puzzle activity for the code of ethics training. It’s a fun and effective way to ensure your learners grasp the material.

Conclusions (C4):

In the reflection stage, encourage learners to review what they’ve learned and plan how they’ll use it. This step is crucial for internalizing knowledge and preparing for successful application.

For instance, try the “ball toss” technique. Whether using a physical or virtual ball, this activity prompts learners to share their key takeaways and how they’ll implement them.


And there you have it – the 4Cs model: Connections, Concepts, Concrete Practice, and Conclusions. By incorporating this simple yet powerful approach, you’ll design training sessions and presentations that truly resonate with your audience. Remember, it’s not about how much information you deliver, but how much learning you facilitate. So, go ahead, give the 4Cs model a try, and watch the magic unfold!
Looking for more in-depth training? Check out our “Training from the Back of the Room Virtual Edition” program, where we guide you through designing multi-day presentations and trainings with a series of learning outcomes and design strategies. Visit the link in the description or scan the QR code below.


Further References:

Bloom’s Taxonomy

Training from the BACK of the Room

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