Journey / Product Owner Journey / ACSPO
Cohort-based training · since 2017

Advanced Certified Scrum Product Owner®

Experience hands-on, slide-free, activity-based course that focuses on helping experienced Product Owners and Product Managers expand their ability to establish a vision, validate their hypotheses, and ultimately deliver more value to their stakeholders inside and outside of their organization

Anil Jaising
Instructor
Live Online
Format
16
Size
Scrum Alliance
Certification
RESERVE YOUR SEAT

Advanced Certified Scrum Product Owner - Online

COURSE Advanced Certified Scrum Product Owner (A-CSPO): Sept 12, 2026
DURATION 2 days
DATE September 12, 2026 - September 13, 2026
TIME 10:00 AM - 6:00 PM, EDT
PRICE
$695.00
Includes Scrum Alliance membership fee & certification
Download Course Details
Full refund if cancelled 5+ days before the course starts.
OverviewAgendaInstructorReviews

Product Owners - Delivering Advanced Product Strategy

You have a strong understanding of the fundamentals of the Product owner role. Yet you recognize an opportunity to grow. If you find yourself seeking:

To create a more sound business strategy

  • Establish a product plan that connects with the vision
  • Validate your product hypotheses
  • Wrangle complex processes
  • Coach others to advance those processes
  • Make data-driven decisions based on qualitative and quantitative analysis that drives impact.

Then this Advanced Scrum Product Owner workshop is for you! This fun, interactive learning experience is delivered virtually for practicing Product Managers who want to learn how to deliver a quality product reducing technical debt while working with developers.

Through a case study-based series of exercises, combined with instruction, students gain the entrepreneurial product leadership skills and practices critical to growing as successful Product Owners. Such skills are hard to learn via lecture alone – so this workshop is hands-on, interactive, and goes into deep practice.

This is no Powerpoint snoozefest. Short presentations cover concepts. Immersive team-based exercises are interwoven into each lesson to get you hands-on practice. You’ll be able to work and learn through half-day sessions delivered once weekly over four weeks, with brief orientation and closing sessions with the instructor. During the four weeks, class exercises will help learners deliver meaningful outcomes for their product and organization.

Learn the Nuts & Bolts of Great Product Ownership

 

A great PO skillset spans:

  • Facilitating & negotiating internal and external stakeholder needs
  • Create a business strategy for a product idea with the running lean method and construct competitive analysis, pricing, and cost options.
  • Advanced Market Segmentation- In this course, learners go beyond traditional demographic variables and consider a range of psychographic and behavioral factors.
  • De-Risk Solutions -Strategies to conceive and build an MVP and/or prototypes, conduct user testing, use data analytics, and develop a risk management plan.
  • Foster Innovation - Practice strategies to encourage collaboration and embrace a customer-focused approach.
  • Marketing strategies that drive growth and improve customer satisfaction.
  • Deliver product plans or forecasts.


Such skills are hard to learn via lecture alone – The 4-week four-hour live online training is a cohort-based class that offers learners fast, condensed lessons combined with Immersive team-based exercises that are interwoven into each lesson to get you hands-on practice.

This workshop is designed for

Ideal for professionals who already hold a Certified Scrum Product Owner® (CSPO) and want to take their skills to the next level, including:

  • Product Managers & Product Leads
  • Business Analysts & Customer Experience Designers
  • Agile Coaches wanting stronger product-led tools
  • Entrepreneurs and innovators creating customer-centric products
  • Anyone responsible for shaping and delivering product outcomes

Agenda

Module 1

Communicate Strategy

In this module, learners will practice approaches to identify the purpose or define strategy and discuss a real-world example of how product strategy is operationalized and evolves over time in an agile organization.

Module 2

Create Business Case

In this module, learners develop a business model for a product idea with the running lean method and construct competitive analysis, pricing, and cost options.

Module 3

Deliver on Product Plans

  • Compare techniques to develop a product plan or forecast.
  • Develop an appropriate release strategy for a business model.
  • Identify measurable product launch goals.
  • Identify elements of a product launch plan.
Module 4

Identify and Communicate Product Metrics

  • Demonstrate how return on investment can be improved.
  • Calculate the cost of delay for a product feature.
  • Define OKRs: Feature team vs. product.
Module 5

Advanced Market Segmentation

In this course learners go beyond traditional demographic variables and consider a range of psychographic and behavioral factors, to create more effective and efficient marketing strategies that drive growth and improve customer satisfaction.

Module 6

Economics of Product Development

  • Apply methods to determine the profitability of a product.
  • Calculate the expected outcome or economic results of a product release, given fixed and variable costs, and forecasted return.
  • Explain an iterative and incremental investment model for product development.
Module 7

Build Effective Teams

In this module learners will structure product teams by investment strategy, minimizing dependencies, providing ownership and autonomy, maximizing leverage, team size, and alignment with architecture.

Module 8

De-Risk Solutions

In this module, learners will build upon the market research they conducted to devise strategies to conceive and build an MVP and/or prototypes, conduct user testing, use data analytics, and develop a risk management plan.

Module 9

Foster Innovation

In this module, learners will practice strategies to encourage collaboration, embrace a customer-focused approach, foster a culture of experimentation and continuous learning, empower product teams, and use data-driven metrics to make decisions.

Module 10

Prioritize Based on Impact

In this module, learners will conduct impact analysis by feature keeping in mind effort, revenue, customer acquisition, retention, engagement, and satisfaction.

Module 11

Product Positioning and Messaging

In this module, learners will use techniques like Regis McKenna pitch, product box, magazine article of the future, and cover story to deliver their product positioning and messaging.

Your instructor

Anil Jaising

Anil Jaising

Certified Scrum Trainer · Founder, Concepts & Beyond

Anil helps executives and product leaders change how they lead when their organizations outgrow the old playbook. He's a Certified Scrum Trainer, Adjunct Faculty at NYU’s graduate program of Project Management where he teaches Leading Global Organizations, and Co-founder of Concepts & Beyond, where he trains and coaches leaders to build products customers love.

Anil shipped his first award-winning product in 1994 - a messaging system that won Best Open Systems Award. Over three decades, he's led product and leadership transformations at JP Morgan Chase, Goldman Sachs, Morgan Stanley, and Citibank.

His leadership coaching work at Concepts & Beyond includes leading a cloud transformation across 250 complex workloads that saved one of the world's largest banks over $100 million by building a network of cloud champions who drove adoption peer-to-peer rather than through mandate. At MarketAxess, he helped restructur a 100-person Product Management division from scratch so that PMs report directly to the CEO enhancing the voice of the customer. At Alkami, he coached an SVP of Technology and 50+ Product Managers through a testing transformation that cut production incidents and escape defects by helping create a vision, use emotional intelligence to listen to challenges and motivate the organizaiton to deliver quality products at a rapid pace. At Wesco he helped the Senior Director grow the digital team and stood up 50+ agile and DevOps teams. Helped train and coach global digital teams of 2000+ people rapidly deliver quality products and dramatically improve customer satisfaction

He's delivered over 1000 public CSM, CSPO, A-CSPO and CAL-1 cohorts to Fortune 500 leaders and guided hundreds of teams through Agile, DevOps, and continuous delivery adoption at scale. Today, through his  Product Management Youtube Channel, Satellite Strategy newsletter, and training courses, Anil focuses on practical AI applications for product managers and product leaders who want to cut through the hype and build products that make a lasting impact.

From recent cohorts

★★★★★

The workbook provided by Anil for this course had a lot of examples and diagrams that weren't directly from Scrum Alliance, which were very helpful. I would highly recommend this in person class, as Anil made it personable and also ensured that the info made sense to each attendee...

Marcus Ramsey
Read full review
★★★★★

I really enjoy Anil Jaising's practical approach drawing from his experience in scrum and would take another course with Concepts & Beyond to learn something else new...

Emily McTiernan
Read full review
★★★★★

Great class! Very interactive and hands on. anil is very knowledgeable and provided examples from his past work experience...

Lisa Hein
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★★★★★

An exceptional learning experience. The trainers Anil & Bernie, combined deep expertise with real-world scenarios, encouraging us to explore beyond theory and reflect on how we lead...

Rupali Eknath Sonkusale
Read full review
Read all reviews →

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Don't stop at ACSPO

Most of our ACSPOs come back for the full journey.

ACSPO is the foundation. The Product Owner Journey adds CSPO, A-CSPO, and our new AI for Product Owner module — the same content, a 15% saving, and a cohort that stays together for weeks, not just one course.

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FAQ

Common questions answered.

Concepts & Beyond support staff is happy to assist you! We understand that things can change, and we strive to be as agile as possible with respect to registrations. Please email us no later than 5 business days before the start of the workshop and we’ll arrange a refund or transfer to a future date. Cancellations received within 5 full business days of the start of the course will receive a credit (no cash value) towards a future workshop. Please request changes by emailing info@conceptsandbeyond.com.

On completing your participation in the full workshop, we will let the Scrum Alliance know of your successful completion of the course. You’ll receive an email from them to setup your profile on the Scrum Alliance website and then you’ll be a Bonafide, official A- CSPO®!

No. Currently the only requirement to become a A-CSPO® is the successful completion of the CSPO course. It may be surprising to know that there is no exam required. However, this means that we can focus on helping you learn new things that will positively impact your career instead of focusing on an exam.

Yes, all certification expenses are covered by Concepts and Beyond and you will not have fees due to the Scrum Alliance for two years.

No. If you miss more than 15 minutes of the workshop, you will not be eligible for certification, and you will be welcome to attend the rest of the workshop. Don’t worry – if something big comes up, we’ll move you to a future workshop at no cost.

This class puts you one step closer to qualifying for the Scrum Alliance’s Guide-Level certifications. Take this A-CSPO, then take the CSP-PO, then you can go for one or more guide-level certifications:

You’ll need a computer with microphone, camera & speakers. Use https://fast.com to test your internet connection. After the download numbers stop, use the “more” option to calculate your upload speed. You’ll need 5 down / 1 up – and more is better. Now, while in class, you’ll be actively using your computer to participate in exercises, so plan to peek at your email only during a break or at lunchtime.