
Product Manager or Product Owners have to wear different hats at different times. Here are some mindsets that connect well with the work they do.
Works 1/3rd time each working alone, 1/3rd time with stakeholders and 1/3rd time with developers.
LinkedIn Collaborative best practices
Problem: When teams rapidly grow (over 50 people), communication and collaboration between them fail.
Solution:
Reference:
https://miro.com/blog/features/sachin-rekhi-collaboration-product-leaders/
Conducts detailed competitive analysis and employs strategies to envision a premier product
Apple’s competitive hold on product strategy.
Problem: Competing in an overcrowded market.
Solution:
Reference:
https://www.thrv.com/blog/how-apples-product-strategy-satisfies-needs-better-than-samsungs
Focuses on market segementation and techniques to measure economic outcomes
Maggi Noodles relaunch business strategy
Problem: Rebranding after negative backlash.
Solution:
Reference:
https://www.linkedin.com/pulse/regain-lost-trust-maggis-comeback-story-saurabh-pal/
Shift perspective to customer’s pains to capture needs
Facebook’s Empathy Lab
Problem: Solving for accessibility.
Solution:
Reference:
https://www.wired.com/2015/02/meet-team-makes-possible-blind-use-facebook/
Leads ideation, prototyping, customer validation at multiple levels to make effective decisions
Airbnb, Etsy, and Uber two sided platforms.
Problem: Acquiring their first thousand customers meant addressing challenges at multiple levels.
Solution:
Reference:
https://startupnation.com/books/acquiring-first-thousand-customers/
Integrates aspects and constraints of market needs, technical feasibility and customer demands
Calloway Golf’s adaptive marketing strategy to woo their audience.
Problem: A drop in sales growth after great success.
Solution:
Reference:
Excellent at: big picture thinking, inventing what’s next and predicting direction
Fledgling Nike shoots into the stratosphere with their vision.
Problem: Nike was known for their running shoes and apparel, but lacked the athletic prestige or cool factor of companies like Converse and Adidas.
Solution: Rather than signing many players, they put all their resources towards signing Michael Jordan, banking on him becoming an NBA star.
Reference:
Manages, refines and prioritizes the product backlog based on value and size
Oral B and Smalt prioritization woes.
Problem: Oral B and Smalt odd feature selection.
Solution:
Reference:
https://www.mindtheproduct.com/20-years-product-management-25-minutes-dave-wascha/
Makes decisions and create things with limited resources, information and support
Mom’s Bakery in Bandung, Indonesia.
Problem: Entrepreneurship in a crowded market.
Solution:
Reference:
Makes group decisions easy for stakeholders and developers for effective planning and execution
Facilitate to amplify the team’s capacity to solve hard problems and have a safe place for stakeholders to have healthy debates.
Problem: Sanctuary Computer builds web applications for early stage startups. They had too many open ended requests flowing in from freelancers.
Solution:
Reference:
https://theoverlap.substack.com/p/product-manager-as-facilitator
https://www.mindtheproduct.com/how-to-cultivate-adaptive-product-leadership-by-jenn-kim-sabin-sadeh/
Delivers product solutions that delight customers and users
Chase Sapphire – Delighting millennials.
Problem: American Express had all the affluent customers while Chase cards had credit cards with relationships like Marriott, Amazon, etc. Chase was losing market share.
Solution:
Reference:
https://www.cnbc.com/2017/04/16/amex-challenged-by-chase-is-losing-the-snob-war.html
Influences, inspires , support and empower people to set the conditions for the team to thrive.
Leaders taking the role of a coach.
Problem: Product owner prioritizing for velocity goals.
Solution:
Reference:
How to Cultivate Adaptive Product Leadership, by Jenn Kim & Sabin Sadeh
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